In the whirlwind world of home sales, where deals can either flourish or fizzle out within mere hours, the rise in popularity of real estate teams is becoming impossible to overlook, as highlighted by the National Association of Realtors.
Everyone involved in a property transaction reaps rewards when teams are in play — sellers and buyers alike gain support without waiting on just one individual, while agents enjoy the camaraderie of a collective and improved balance between work and life. These groups function quite differently from the conventional solo agent approach: they range from a lead agent supported by several subordinate Realtors or associates to a band of independent real estate experts collaborating by sharing resources like marketing tools and office spaces. At times, they even operate as a fully-fledged partnership where every facet of a deal is shared equally among members.
Legal Definitions and Structures
The legal framework governing real estate teams shifts from state to state. Take Connecticut, for instance, which defines a team as comprising no fewer than two licensed brokers or sales agents affiliated with the same sponsoring broker who advertise collectively under a team moniker.
“Across the board, members collaborate, coordinate, and back one another throughout every client interaction,” explains Alex Capozzolo, co-founder of Brotherly Love Real Estate in San Diego, California, summing up the essence of how these units operate.
Diverse Scales and Setups
The spectrum of team sizes can vary wildly — from a cozy, tightly-knit few to an elaborate, highly systematized powerhouse resembling a law firm or investment bank with an extensive crew, comments Dawn McKenna, a broker and owner of the Dawn McKenna Group active across Illinois, Florida, and Michigan.
Smaller squads generally comprise licensed agents with maybe some administrative helpers, while sprawling teams often include an array of agents, brokers, plus dedicated personnel handling everything from accounting and marketing to transaction assistance, insurance, and legal affairs, McKenna adds.
Snapshot of Real Estate Teams in Numbers: According to industry data, approximately 56% of real estate professionals belong to teams. On average, a real estate team consists of 5 to 10 members, blending licensed agents and support staff. Larger teams often close deals 20-30% faster than solo agents due to specialized roles and resource pooling.
Small Teams vs. Large Teams
Each team size brings its own perks and pitfalls. Intimate groups usually assign one primary contact for clients, with backup assistance as needed. This setup offers tailored, hands-on service but might lack the diverse expertise and operational efficiency found in larger teams.
In contrast, with a more sizable organization, a main liaison shepherds you through the journey, yet much of your experience involves specialists focused on narrow tasks — the agent showing you homes might differ from the one drafting your offers or handling paperwork. This division boosts efficiency yet risks making you feel bounced around, often requiring you to repeat information multiple times.
Commission Structures and Real Estate Practices
Whether an agent flies solo or integrates within a team, buyers and sellers typically pay consistent commission rates. However, team members may receive smaller slices of the pie depending on internal arrangements.
Team compensation blueprints fluctuate widely. For example, Capozzolo reveals that his team applies a standard commission split for all members, tossing in an extra 10% bonus to those who close a deal.
Other collectives might distribute commissions evenly after expenses, charge flat fees, or allocate percentages anywhere from 25/75 to 75/25 favoring either the team or individual agent, often based on who initially roped in the client.
“From a client’s standpoint, commission divisions should be irrelevant. If your agent appears stretched thin or distracted because of team duties or fees, you’ve either got the wrong agent, or they belong to the wrong team,” cautions McKenna.
The Upsides of Teamwork in Real Estate
- Pooling collective expertise, time, and resources results in more effective client service.
- Homebuyers benefit from more thorough research, pre-screened listings, and flexible showing schedules due to shared responsibilities.
- Sellers gain from wider, more sophisticated marketing reach, amplified by a network of agents promoting your property to diverse client bases.
- Having multiple agents ensures someone knowledgeable is nearly always available to step in if your primary contact is unavailable.
Potential Pitfalls of Relying on Teams
The greatest hazard lies in dysfunctional communication — when members aren’t in sync, the dreaded “left hand not knowing what the right hand is doing” scenario unfolds. Navigating a home purchase is stressful enough without internal misunderstandings jeopardizing the process.
Even when a team is well-coordinated, you might miss the intimacy and personalized attention that an individual agent can offer, someone who keeps every detail at their fingertips. Ambiguity over roles can lead to confusion, endless phone calls, and repeating your story multiple times to several people.
Crafting Your Ideal Real Estate Ensemble
Recruiting your dream team mirrors the process of assembling any high-performing group. Begin by deciding whether a large or small team suits your style, then scour reviews to pinpoint the cream of the crop locally. Arrange meetings with representatives from top contenders to get a true sense of their operation.
During these chats, probe how transactions unfold within their setup. Is the team a harmonious collective or a battleground of competing egos? How are responsibilities divvied up? Does everyone stay tuned into all aspects of your property search or sale, or do members hold tightly to specific roles?
Demand hard data: ask about transaction volume, pricing precision, average market time, networking prowess, and social media presence to ensure you’re teaming with proven performers, McKenna advises.
Once you’ve chosen your squad, clarify who your primary point of contact will be throughout your journey. Confirm the backup plan — if your main agent is out of reach, who’s next in line to tackle your concerns promptly?